About

We’re passionate about building and serving our communities

Meet the Team

Kevin is a successful entrepreneur in Sioux Falls, SD. He started his career with Citi, where his career spanned seven years working various management positions supporting its Private Label Credit Card division. In 2001, he left the corporate world of business banking and founded Z Wireless, a Verizon Premium Retailer, with one mall-based kiosk in Sioux Falls, SD. Over the next 10 years, Kevin grew Z Wireless to over 100 locations throughout the Midwest. In 2011, Atlantic Street Capital partnered with him to grow the business to a national footprint. By 2016, the business had achieved the status of the largest Verizon Premium Retailer in the country with over 1,200 locations nationwide. Today, the business has rebranded as Victra and is now part of the Lone Star Capital family. He continues his dedication to the company he founded by maintaining a significant share of equity in the business and remaining involved in strategic initiatives.

In 2016, Kevin founded Cresten Capital Holdings, a private equity firm focused on real estate, operating companies, and alternative assets. Kevin is actively involved in each of his portfolio companies and works side-by-side with the teams to enhance revenue growth, increase operating leverage, improve cash flow margins and elevate customer loyalty. Today, Cresten Capital Holdings has invested over $100 million in its assets and continues to grow by partnering with local entrepreneurs and business people who share the same dedication and values that our firm was founded upon: A maniacal focus on driving value through market differentiation while maintaining an unsurpassed customer experience and company culture.

Erica’s business background started in the fast-casual business, where she assisted with the management of the busiest franchise location in South Dakota. In May, 2011, she graduated from the University of South Dakota with a bachelor’s degree in Business Administration and specialization in Human Resources. Immediately following graduation, Erica joined the Human Resources department of a wireless retailer, which operated locations throughout the mid-west. In late 2011 and continuing for the next five years, the wireless retailer expanded to a nationwide footprint. Following the growth, Erica transitioned roles to the Business Development department, where her main focus was lease and acquisition management. Mid-2016, Erica exited the wireless business to join Cresten Capital Holdings, where she supports the day-to-day operations of real estate & development and Cresten Properties.

Kelly joined the Cresten Capital Holdings team in November 2019. He oversees operations for the portfolio including marketing, training, development and acquisition opportunities. Prior, Kelly was involved with conventional and LIHTC properties and has held titles of Leasing Agent, Property Manager, Regional Manager, consisting of over 1400 units, Director and Vice President. His experience includes resident relations, on-site management, multi-site management, budget preparation and financial analysis. Kelly holds his Brokers License through the state of South Dakota.